Thought Leader Systems is a long-standing Adobe partner and offers you everything from a single source: whether it's consulting, integrating the customer cata platform into your tech stack, optimizing systems, or training your employees.
How to achieve success with the Adobe Experience Platform
What is the Adobe Experience Platform?
The Adobe Experience Platform is designed to take the much-talked-about customer experience management to a new level - whether it's capturing and preparing data, making intelligent decisions, or comprehensively creating customer experiences. With the Adobe Experience Platform, you can centrally aggregate and standardize customer data and content from any system into a 360-degree view. In addition, you can use data science and machine learning to deliver exceptional and personalized customer experiences that set you apart from the competition.
Adobe Experience Platform – What exactly do you need the CDP for?
With the Adobe Experience Platform, you can put into action a promising, quite new marketing concept that is currently gaining rapid momentum. The customer data platform is a persistent and unified customer database that other systems can access. It enables your company to unify enterprise-wide customer data across all channels - whether it is your own or external, from the CRM or BI system, on- or offline collected information. This way, you can finally break down prevailing data silos and unify the information into one big whole.
Normally, the Adobe Experience Platform doesn't replace your existing tools and platforms, but acts as a kind of middleware between all the data silos in your organization. That's the only reason data stored in the CDP can be used by other systems to analyse and manage customer interactions.
So what many technologies have long promised could finally come true with a CDP like the Adobe Experience Platform: You get a complete 360-degree view of each of your customers and can deliver a personalized customer experience across devices and channels.
Adobe Experience Platform - Rely on our expert advice
Thought Leader Systems supports you in all aspects of the Adobe Experience Platform. Together, we use CDP to open up completely new possibilities for an exceptional customer journey and in this way continuously increase the success of your company. In the process, we ensure the end-to-end digitization of sales, marketing, and service. To achieve this, we help you, for example, with
- the development of a mature CDP concept
- the selection of a customer data platform that fits your needs, such as the Adobe Experience Platform
- the implementation of the CDP into your tech stack and smoothly connecting it to your existing systems
- the alignment and optimization of existing customer management processes
- gaining better insights into your target audience
- obtaining more accurate data for better personalization
- analytics and measurement to improve data-driven decisions
- the training of your employees
Contact Your Expert
Free Consultation
Do you have questions about Adobe Experience Platform? Contact our Adobe Experience Platform experts.
Request free consultation now!What does the Adobe Experience Platform offer?
Uniform Customer Profile
Use the Adobe Experience Platform to structure your data from diverse systems into a unified 360-degree view of the customer. This enables you to deliver entirely new experiences along the customer journey.
Query Service
With the Adobe Experience Platform Query Service, you can bring together all your stored customer data sets to discover the background of customer behaviour and generate relevant insights using your BI-tool of choice.
Data Science Workspace
With Adobe Sensei's machine learning and artificial intelligence capabilities, you can gain insights from your data and deliver compelling customer experiences.
Privacy Service
When you use personal data, you need to respect user privacy. The Adobe Experience Platform Privacy Services gives you more control over data security. So you can easily respect the privacy of your customers.
Identity Service
Get a comprehensive view of the people behind devices, including recognition on unknown devices, using the Adobe Experience Platform. This helps you better understand how customers interact with your brand and optimize personalization.
Adobe Experience Platform – Implementation and integration
Thought Leader Systems has deep experience integrating the Adobe Experience Platform and implementing complex CDP projects. Our experienced experts can help you select the right customer data platform and the functionality that is important to you, as well as implement CDP and integrate it into your existing IT landscape.
Changing systems is a major challenge for many companies. However, the introduction of a modern CDP platform makes life a lot easier for you: most systems, and even individual missing functions, can be integrated as required. Solutions that can be connected to a CDP include, for example, web analytics, marketing automation, CRM systems, ERP systems, web stores or the service database.
- Connection of the system landscape: In the first step, together with you we define the systems that are to be connected to Oracle Unity and design plans for synchronization: Which information do you want to synchronize and in which frequency? If required, we transform data, make the entries or ensure that certain actions are triggered in day-to-day business. You don't have to integrate the desired systems and functions all at once. In fact, a step-by-step approach is advisable. In this way, change management in the company succeeds and the benefit of the customer data platform increases.
- Data consolidation: In order to function as desired, it is important to clean up and consolidate the data in Oracle Unity. Only then you will get a so-called "golden record" that can be enriched with transaction and interaction data. All cleaned and enriched customer data can be imported back from the CDP into the various source systems (bidirectional synchronization).
- Robotic Selling: If the data is consistently available and the systems are integrated in Oracle Unity, sales-relevant processes can be automated and intelligently controlled across systems. The complex decision-making logics in these processes make use of technologies such as machine learning and predictive analytics. In this way, Robotic Selling can optimally support the work in marketing and sales.
You have so many options. Thought Leader Systems will be happy to advise you!
Adobe Experince Platform – CDP-Training und Empowerment
Thought Leader Systems offers beginners and advanced users of the Adobe Experience Platform the opportunity to dive deeply and sustainably into the functionalities of the CDP. In our training sessions, which are always individually tailored, participants learn - in addition to how various technical features work - how to configure the individual components technically and what use can look like in practice. The training provided by our experts is always practice-oriented.
Target audience: Adobe Experience Platform users; sales, marketing, and service managers; marketing, sales, and service staff.
Benefits:
- Participants learn the features of the Adobe Experience Platform
- Real-world examples demonstrate the direct benefits of each feature
- Participants can use the full potential of the Adobe Experience Platform
- Employees gain confidence in using the features
- Training is always hands-on and results-oriented
- The Adobe Experience Platform can be used much more effectively as a CDP
Thought Leader Systems: Successful with Adobe Experience Platform
To establish the Adobe Experience Platform in your company, Thought Leader Systems always adapts to your individual business model, your specific company conditions, your goals and target groups. However, we not only assist you in all aspects of your CDP, but also deliver comprehensive support upon request, in terms of digitization and increasing the efficiency of marketing, sales and service. Among other things, we help you:
- develop a modern, efficient concept for customer communication
- prepare your data so that you can exploit its full potential
- professionalize and automate your sales, marketing and service strategy
- in segmenting your customers to address them in a personalized and individualized way
- generate more leads and develop them into loyal customers
- establish efficient lead scoring and better assess your contacts
- convince your employees of the benefits of the Adobe Experience Platform and introduce them to CDP
Get a Free Consultation
Do you have questions about the Adobe Experience Platform? Contact our Adobe Experience experts.
Use our convenient Adobe Experience Platform operations support for your day-to-day business
The introduction of a CDP - such as the Adobe Experience Platform - is one milestone among many. Because every company is continuously confronted with a wide variety of tasks. Help comes from a flexible and reliable agency partner who can quickly and flexibly adapt to your growing and changing sales, marketing, service, management and communications challenges. As a service agency, Thought Leader Systems supports you with your specific requirements. Our support is always based on your personal needs.
Your long-term agency partner
Trust in our fast and proactive work as well as our efficient and experienced actions. Because we want to bring your brand, your teams and processes, your goals and wishes forward.
Flexible support for your marketing and sales projects
We also support your teams as an external partner in order to cushion seasonal peaks in the ongoing business and to be able to successfully manage newly added major or change projects.
Your professional partner on site
Thought Leader Systems works directly on your premises if desired. In this way, we usually achieve an even higher joint impact, motivation and performance in your projects.
Adobe Experience Platform Health-Check und Optimization
Expansions, staffing and process changes, and the constant influx of data can impact the performance of the Adobe Experience Platform. The Adobe Experience Platform Health Check from Thought Leader Systems provides a comprehensive business case for your Customer Data Platform. We'll take a close look at whether Adobe Experience Platform integration has more upside potential, or whether your other enterprise systems are connecting smoothly.
In doing so, we review much more than the CDP. We also talk to key users from sales, marketing, and service: Do they use the platform and its potential? Where is potential for improvement in handling? Which functionalities would still be advantageous? You benefit from our experience with the Adobe Experience Platform. We know what is possible.
The Adobe Experience Platform Health Check enables you to make immediate improvements in your performance and shows where hidden potential still lies dormant. This creates a "roadmap" for a feature-rich, high-performing CDP that will enable your organization to reach new heights in customer management.
Would you like an overview of your performance and the optimization possibilities of your tools and processes? Contact our experts. We will be happy to help you.