Buying or building a Customer Data Platform (CDP) is a decision that depends on various aspects. The undertaking is complex in any case. Expert knowledge is required. In building your own Customer ...
A Customer Data Platform (CDP) enables your company to collect data at every touchpoint of the Customer Journey. All the information then can be automatically combined and attributed to create ...
CDP, CRM und DMP – these three acronyms represent powerful tools that, when used efficiently, increase your company’s success. Whether it’s a ...
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