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    Red arrow hits its target, a ‘Customer’ sphere in the centre of a pyramid of ‘Prospect’ spheres

    Customer Data Platform - The new wonder weapon for companies

    With a Customer Data Platform (CDP), you can tidy up your shop. Time-consuming manual processes are gradually replaced by time-saving automated ...
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    CRM and CDP: a good tandem for customer management

    CRM and CDP: a good tandem for customer management

    Many companies are currently striving to digitalise their customer management and are not only coming across the well-known abbreviation CRM, but ...
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    CDP - Customer Data Platform

    CDP: Importance of the Customer Data Platform Grows

    The customer data platform, or CDP for short, is becoming increasingly important in companies. This is not surprising: For years, especially ...
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    Five important reasons for a customer data platform!

    Five Important Reasons For A Customer Data Platform

    A Customer Data Platform (CDP) now plays an important role for many companies when it comes to automated processing of customer data. A CDP allows ...
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    Buy or build a customer data platform

    Customer Data Platform – Build Or Buy A CDP?

    Buying or building a Customer Data Platform (CDP) is a decision that depends on various aspects. The undertaking is complex in any case. Expert ...
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    Man in a suit builds a staircase from wooden blocks on a wooden table

    Customer Data Platform: The Game Changer for Your Business

    A Customer Data Platform (CDP) enables your company to collect data at every touchpoint of the Customer Journey. All the information then can be ...
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