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Lead generation for acquiring new customers

Lead generation for acquiring new customers

Lead generation means acquiring new contacts and prospects. In online marketing, lead generation is a crucial part of the marketing job. Modern ...
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Customer Journey – The Real Buying Process of Your Customers

Customer Journey – The Real Buying Process of Your Customers

With the concept of the Customer Journey, modern inbound marketing has replaced the traditional understanding of buying processes. Before the web and ...
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Conversion Rates – The Adjustments of Your Marketing

Conversion Rates – The Adjustments of Your Marketing

It is a core principle of inbound marketing not to push or pressure people in the purchasing decision process, but to attract them at every stage of ...
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What is Inbound Marketing?

What is Inbound Marketing?

The fact that you are reading this blog post means that you have heard of inbound marketing and are ready to give this marketing technique a chance. ...
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Marketing Campaigns with Artificial Intelligence

How Artificial Intelligence Boosts Your Marketing Campaigns

Artificial Intelligence (AI) is exerting a revolutionary influence on how businesses will advertise their products and services in the future. By ...
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Agile marketing principle

The Agile Marketing Principle - What is it anyway?

What exactly is Agile Marketing? In Germany the term Agile Marketing is used more often. However, only a few people know what to do with it. Some ...
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