Thought Leader Systems is a long-standing Oracle partner and offers you everything from a single source: Whether it's consulting, integrating the customer data platform into your tech stack, connecting the relevant systems, or training your employees.
How to achieve success with Oracle Unity
What is the Oracle Unity Customer Data Platform?
Oracle Unity is a powerful customer data platform (CDP) that allowes marketing, sales, and service to get the most out of customer data. To do this, Oracle Unity brings together online and offline information as well as data from third-party providers and suggests the "next best action" for the customer with the help of machine learning. With Oracle Unity, you can avoid costly, long-term integration of customer data by having a single platform that unifies all customer information and can be quickly and easily activated within existing business processes.
Oracle Unity – What exactly do you need the CDP for?
With the Oracle Unity Customer Data Platform, you can put into practice a promising, relatively new marketing concept that is rapidly gaining momentum. The Oralce Unity CDP is a persistent and unified customer database that can be accessed by other systems. It enables your company to unite all company-wide customer information across all channels - no matter if it is own or external, from the CRM or BI system, on- or offline collected information. In this way, you can finally break down prevailing data silos and unite the information into one big whole.
The Oracle Unify Customer Data Platform does not usually replace your existing tools and platforms but rather functions as a kind of middleware between all the silos in your company. This is the only reason why data stored in the CDP can be used by other systems to analyze and manage customer interactions.
So what many technologies have promised a long time could finally come true with a CDP like Oracle Unify: You get a complete 360-degree view of your customers and you can offer each of them an individual customer experience across all devices and channels.
Oracle Unity CDP: Your competent consultants
Thought Leader Systems supports you in all aspects of the CDP Oracle Unity. Together, we open up completely new possibilities for an exceptional customer journey with the customer data platform and in this way we continuously increase the success of your company. In doing so, we ensure the continuous digitalization of sales, marketing, and service. To achieve this, we help you, for example, with
- the development of a mature CDP concept
- the selection of the most suitable Customer Data Platform, such as Oracle Unity
- the implementation of the CDP in your tech stack and the smooth connection to your existing systems
- the continuous alignment and optimization of existing customer management processes
- gain better insights into your target audience
- obtain more accurate data for better personalization
- analytics and measurement to improve data-driven decisions
- train your staff
Join us in realizing the full potential of Oracle Unity and save valuable time and money in your organization!
Contact Your Expert
Free Consultation
Do you have questions about the Oracle Unity Customer Data Platform? Contact our Oracle Unity experts.
Request a free consultation now!What does Oracle Unity Customer Data Platform offer?
A unified customer profile
Bring together all back-office and CRM data into a unified 360-degree customer profile with Oracle Unity. The CDP collects customer signals and applies them to the customer profile in real-time, so you have the most up-to-date information about each customer.
Profile enrichment
Calculate key indicators from your data, such as propensity to churn, and add attributes from secondary and third-party data sources to gain a deeper understanding of your customers.
Real-time segmentation
Better understand your customers' intentions and target only relevant messages to the right audiences.
Smart analyses
Measure and increase the value of customer engagement by using AI and machine learning to model, predict and recommend the optimal customer experience. Derive the next best action for each individual.
Personalized experiences
Generate an optimal brand experience for each individual customer and maintain context throughout the customer journey. Oracle Unity Customer Data Platform integrates seamlessly with your other applications to deliver faster time to value.
Implement Oracle Unity and integrate other systems
Thought Leader Systems has in-depth experience in integrating Oracle Unity and implementing complex CDP projects. Our experienced experts can help you select the right customer data platform and the functionalities that are important to you, as well as implement the CDP and integrate it into your existing IT landscape.
Changing systems is a major challenge for many companies. However, the introduction of a modern CDP platform makes life a lot easier for you: Most systems, and even individual missing functions, can be integrated as required. Solutions that can be connected to a CDP include, for example, web analytics, marketing automation, CRM systems, ERP systems, webshops, or the service database.
- Connecting the system landscape: In the first step, we define the systems that are to be connected to Oracle Unity together with you and design plans for synchronization: What information do you want to synchronize and at what frequency? If necessary, we transform data, make the entries or ensure that certain actions are triggered in day-to-day business. You do not have to integrate the desired systems and functions all at once. A step-by-step approach is even advisable. This makes change management in the company more successful and increases the benefit of the customer data platform.
- Data Consolidation: In order for Oracle Unity to function as desired, it is important to cleanse and consolidate the data to get a so-called "golden record." You can enrich this with transaction and interaction data. All cleansed and enriched customer data, if necessary, can be imported back from the CDP into the various original systems (bidirectional synchronization).
- Robotic Selling: If the data is available and the systems are cleanly integrated into Oracle Unity, sales-relevant processes can be automated and intelligently controlled across systems. The complex decision-making logic in these processes makes use of technologies such as machine learning and predictive analytics. Thus obotic Selling can optimally support the work in marketing and sales.
Oracle Unity – CDP-Training and Empowerment
Thought Leader Systems offers beginners and advanced Oracle Unity users the opportunity to dive deeply and sustainably into the functionalities of the customer data platform. In our training units, which are always individually tailored, the participants learn not only how various technical features work, but also how to technically configure the individual components and how they can be used in practice. The training of our experts is always practice-oriented.
Target group: Oracle Unity users; sales, marketing, and service managers; employees from the areas of marketing, sales, and service.
Advantages:
- The participants get to know the functions of Oracle Unity
- Examples from practice show the direct benefit of the individual features
- The participants can use the full potential of Oracle Unity
- The employees gain confidence in handling the functions
- The training is always practical and result-oriented
- Oracle Unity can be used much more effectively as a customer data platform.
Thought Leader Systems: We help you to be successful with Oracle Unity
To establish Oracle Unity in your company, Thought Leader Systems always adapts to your individual business model, your specific company conditions, your goals, and target groups. However, we not only help you with all aspects of your Customer Data Platform, but also provide comprehensive support in terms of digitalization and increasing the efficiency of marketing, sales, and service. Among other things, we help you:
- develop a modern, efficient concept for customer communication
- prepare your data in such a way that you can exploit its full potential
- professionalize and automate your sales, marketing, and service strategy
- in segmenting your customers in order to address them in a personalized and individual way
- generate more leads and develop them into loyal customers
- set up an efficient lead scoring system and better assess your contacts
- convince your employees of the benefits of CDP and introduce them to the Oracle Unity Customer Data Platform
Create lasting and sustainable customer relationships together with us. Build on our Oracle Unity experience!
Get a Free Consultation
Do you have questions about the Oracle Unity Customer Data Platform? Contact our Oracle Unity experts.
Oracle Unity – Operational Support in Day-To-Day Business
The introduction of a customer data platform, such as Oracle Unity, is one milestone among many. Because every company is continuously confronted with a wide variety of tasks. Help is provided by a flexible and reliable agency partner who can quickly and flexibly adapt to your growing and changing challenges in sales, marketing, service, management, and communication. As a service agency, Thought Leader Systems supports you with your specific requirements. Our support is always based on your personal needs.
Your long-term agency partner
Trust in our fast and proactive work as well as our efficient and experienced actions. Because we want to bring your brand, your teams, and processes, your goals, and wishes forward.
Flexible support for your marketing and sales projects
We also support your teams as an external partner in order to cushion seasonal peaks in ongoing business and to be able to successfully manage newly added major or change projects.
Your professional partner on site
If you wish, Thought Leader Systems will work directly on your premises. In this way, we usually achieve an even higher joint impact, motivation, and performance in your projects.
Oracle Unity Health-Check and Optimization
Enhancements, staffing, process changes, and the constant influx of data can all impact the performance of the Oracle Unity Customer Data Platform. The Oracle Unity Health Check from Thought Leader Systems provides a comprehensive CDP economic audit. We take a close look at whether the integration of your systems in Oracle Unity still has more potential and whether their connection functions smoothly.
In doing so, we examine much more than the Customer Data Platform. We also talk to the key users from sales, marketing, and service: Are the users using the possibilities? Where is there potential for improvement in handling? Which functionalities would still be advantageous? You benefit from our Oracle Unity experience. We know what is possible.
The Oracle Unity Health Check enables you to make immediate improvements in your performance and shows where hidden potential still lies dormant. This creates a "roadmap" for a functional and powerful CDP that enables your company to reach new heights in customer management.
Would you like an overview of your performance and optimization possibilities? Contact our experts. We will be happy to help you.