Thought Leader Systems has been an official Salesforce partner for many years and is your one-stop shop for consulting, systems integration, training your staff, creating marketing campaigns, business support or optimizing your systems.
What is Salesforce Pardot?
Salesforce Pardot combines sales tools and powerful B2B multichannel marketing on a single platform. In this way, processes can be automated holistically. With Salesforce Pardot, marketing and sales teams are able to manage all interactions with customers and prospects together and create, implement and organize online campaigns on a central platform.
Thought Leader Systems has years of experience in marketing automation and can help you use Salesforce Pardot to create personalized experiences for your customers and engage them through any channel.
Salesforce Pardot: We provide you with expert advice
Thought Leader Systems supports you not only in the implementation of the marketing automation solution Salesforce Pardot, but also in your digital change processes in marketing, sales, and service. Together, we unlock your full market potential and continuously increase your company's success. To achieve this, we help you to
- select the software solution that is most suitable for your business, such as the Salesforce Pardot
- select the software package that ideally meets your purposes
- combine Salesforce Pardot with other tools (tech stack) to realize the full potential of the solution
- the definition of key performance indicators (KPIs) and create your roadmap to success
Contact Your Expert
Free Consultation
Do you have questions about Salesforce Pardot? Contact our Salesforce Pardot experts.
Request a free consultation now!Getting your Salesforce Pardot implementation right
Thought Leader Systems has years of experience in marketing automation and is an official Salesforce partner. Our experts can help you select the right software package and associated functionalities, as well as implement the solution and integrate it into your existing IT landscape.
Salesforce Pardot - Your advantages at a glance
- Sales Pipeline: Salesforce Pardot gives you lead attribution, real-time notifications, campaign tracking
- High-value Leads: Targeted marketing campaigns will help you fill the pipeline with high-quality leads
- Email Marketing: Salesforce Pardot helps you craft clear email campaigns
- Marketing ROI: Determine the true ROI of your marketing campaigns
- Lasting Relationships: Manage all contacts with potential and existing customers through personalized experiences
- Landing Pages: Easily create landing pages complete with powerful analytics tools
Get the most out of Salesforce Pardot with your perfectly integrated system
Salesforce Pardot is the B2B marketing automation tool from Salesforce, which is integrated into the CRM environment of the Sales Cloud and, with its numerous options, enables comprehensive automation of common B2B marketing processes. Salesforce and many Salesforce partners pursue a "full stack" philosophy, i.e. customers should ideally have all software components (marketing, sales, service, e-commerce) from a single source. In some cases, this can be an advantage, but it usually depends on your company's goals, existing software landscape and business model. Thought Leader Systems helps them interface with other systems so that Salesforce Pardot can reach its full potential. For example, synchronizing leads and lead activities between Salesforce and other business systems helps reduce excessive data management. Workflows are thus accelerated many times over.
Many software applications can be easily integrated with Salesforce Pardot like
CRM: Link Salesforce Pardot to your CRM system to get the best 360-degree view of every single customer.
ERP: Through a connection to an ERP system, your company receives information on sales history, shipping orders, project orders & other areas.
CMS: Connecting Salesforce Pardot to a content management system (CMS) makes it easier to personalize and tailor website content to the appropriate audience.
DMS: By linking Salesforce Pardot to a document management system (DMS), you have access to contracts, invoices, or orders.
E-Mail: With a link to your email program, you can create tailored emails for the needs of your respective customers.
Your options are numerous. Thought Leader Systems will be happy to advise you!
Three ways to implement your Salesforce Pardot
Thought Leader Systems not only advises companies on the optimization and implementation of software solutions such as Salesforce Pardot, but also helps you create an overall picture of technology, processes and strategy, restructure elements and set up profitable new processes to digitally optimize customer relationships.
We support you in implementing Salesforce Pardot as a stand-alone solution, as another part of the Salesforce solutions or embedding it in a complex IT landscape.
Szenario 1: Stand-alone-solution
In general, Salesforce Pardot can be introduced as a stand-alone solution. The marketing automation software unfolds its full potential with interfaces to other systems.
Szenario 2: Part of the Salesforce Cloud
We support you in using the individual cloud solutions of Salesforce efficiently and smoothly.
Szenario 3: Within a complex IT landscape
We help you to embed Salesforce Pardot in your complex IT landscape. To do this, we analyze your technological circumstances and, if necessary, restructure the processes together with you.
Salesforce Pardot – Training and Empowerment
Thought Leader Systems offers beginners and advanced Salesforce Pardot users the chance to immerse themselves in all the system's possibilities. In our training sessions, which are tailored to your individual needs, participants learn - in addition to how various technical features work - how the individual components are technically configured and how they can be used in practice. The training is very practice-oriented.
Target group: Salesforce users, marketing managers, marketing operations staff and anyone involved in the planning and implementation of marketing campaigns and lead management processes in Salesforce Pardot.
Benefits:
- Participants learn about the features of Salesforce Pardot
- Examples from practice show the direct benefits of the various features
- Participants can use the full potential of Salesforce Pardot
- Employees gain confidence in using the functions
- Training is extremely practical and results-oriented
- Salesforce Pardot can be used much more effectively as a system
Successful marketing campaigns with Salesforce Pardot
Thought Leader Systems helps you put your target audiences at the center of your marketing efforts using Salesforce Pardot. Our experts always focus on your business model, your market, your goals, and your target groups. We'll give you a hand - whether it's classic marketing or press work or the creation of cutting-edge concepts such as the development of company brand ambassadors (so-called Brand Faces). Rely on our holistic support in the online world - for content management, inbound marketing, social media management, and the development of brand communities. Among other things, we help you:
- improve your customer communications and make them friendlier
- automate your marketing strategies
- generate more leads and develop them into loyal customers
- segment your customers to target them with personalized and customized ads
- create customized content for diverse audiences
- establish an efficient lead scoring system and better evaluate leads
- invest in efficient systems and automate your marketing campaigns
Get a Free Consultation
Do you have questions about Salesforce Pardot? Contact our Salesforce Pardot experts.
Use our convenient Salesforce Pardot operations support for your day-to-day business
The introduction of Salesforce Pardot and thus the professionalization of your marketing automation is just one milestone in your success story. Every brand, every company and every institution encounters a wide variety of challenges over time. That's where a flexible and reliable agency partner is needed who adapts to your changing tasks in marketing, sales, management and communication quickly .
As a service agency, Thought Leader Systems meets your individual challenges. Therefore, our support is always based on your personal needs.
Your long-term agency partner
Thought Leader Systems works as a firm service partner for "running business" - on all your growth issues.
We build a trusted collaboration in a long-term, ongoing relationship - so we know your business inside out.
We want to understand your brand, your teams and processes, your goals and aspirations. So we can work quickly and proactively, act efficiently and routinely, and enforce professional measures for more growth and customer proximity in your business.
Flexible support for your marketing and sales projects
Team capacities in marketing, sales or communications are usually only geared to ongoing business.
That's why we support your teams as an external partner to cushion seasonal peaks in annual business and to successfully manage newly added major projects (e.g. campaigns, events) or change projects. With additional personnel capacities and with our project management specialists.
Your professional partner on site
Thought Leader Systems also works on-site with our clients. When the need arises, we provide your interim management (e.g. for projects or cases of illness).
When our specialists are integrated on-site with you, we typically achieve even greater collective impact, motivation and performance across the entire team - through more efficient coordination and faster responsiveness.
Together with your team, we are responsible for the success of major projects and milestones and provide support in the form of manpower and know-how.
Salesforce Pardot Health Check and Optimization
Tool enhancements, staffing, and process changes, and the continuous influx of data can all impact the performance of Salesforce Pardot and your entire IT landscape. Thought Leader Systems' Salesforce Pardot Health Check provides you with a comprehensive performance audit of your marketing automation process. We take a close look at whether the technical integration of Salesforce Pardot still offers potential for optimization or whether the connection to your systems is working smoothly or the lead management process is running correctly.
In doing so, we check much more than just your system. We also talk to key users from marketing and sales: How is the tool being received? Where is there room for improvement in the handling? Which functionalities would perhaps still be advantageous? You benefit from our many years of Salesforce experience. Because we know what is possible.
The Salesforce Pardot Health Check enables you to make immediate improvements in your performance and shows where there is potential for improvement. This creates a "roadmap" for a functional and powerful Marketing Automation solution that will enable your company to reach new heights of performance with customers.
Would you like an overview of your performance and the optimization possibilities of your campaigns, tools, and processes? Contact our experts. We'll be happy to help you.