Thought Leader Systems has been an official SAP partner for many years and is your one-stop-shop for consulting, system integration, training your staff, creating marketing campaigns, business support, or optimizing your systems.
How to achieve success with SAP Marketing Cloud
What is the SAP Marketing Cloud?
The SAP Marketing Cloud allows personalized addressing along the entire customer journey on all channels - with a 360° view of each individual customer, including their derivable motives and needs. The software records how and where the customer moves, which websites and apps they use, and whether they tend to contact the call center or sales staff. SAP Marketing Cloud uses this data to continuously update an all-around profile of both existing and potential customers.
With years of experience in marketing automation, Thought Leader Systems can help you use SAP Marketing Cloud to create personalized experiences for your customers and engage them through any channel.
SAP Marketing Cloud - Rely on our expert advice
Thought Leader Systems supports you not only in implementing the SAP Marketing Cloud and setting up a professional marketing automation but also in your digital change processes in marketing, sales, and service. Together, we unlock your full market potential and continuously increase the success of your business. To achieve this, we can help you to
- select the software solution that is most suitable for your business, such as the SAP Marketing Cloud.
- select the software package that ideally meets your purposes.
- combine the SAP Marketing Cloud with other tools of your tech stack (CMS, CRM, ERP, E-Commerce) to realize the full potential of the solution.
- define key performance indicators (KPIs) and create your roadmap to success.
Together with us, exploit the full potential of the SAP Marketing Cloud and save valuable time and money for your company!
Contact Your Expert
Free Consultation
Do you have questions about the SAP Marketing Cloud? Contact our SAP Marketing Cloud experts.
Request a free consultation now!Getting your SAP Marketing Cloud implementation right
Thought Leader Systems has years of experience in marketing automation and is an official SAP partner. Our experts can help you select the right software package and its functionalities, as well as implement the solution and integrate it into your existing IT landscape.
SAP Marketing Cloud - Your advantages at a glance
- Marketing Automation: Create, automate and evaluate your campaigns on all channels
- Marketing Planning & Performance: Access to planning, campaign, and budget data as well as performance information
- Campaigns & Client Processes: Cross-channel interaction and personalized experiences for customers
- Campaign & Journey Orchestration: Use the SAP Marketing Cloud to set up chains of communication across many channels
- Lead & Account-Based Marketing: Understand cooperation between sales and marketing
- Marketing Analysis: Base your marketing on meaningful analyses
- Commerce Marketing: Product and offer recommendations that can be integrated into the customer journey
Get the most out of SAP Marketing Cloud with a perfectly integrated system
The SAP Marketing Cloud is a part of the SAP Customer Experience Suite SAP C/4HANA. The SAP Customer Experience Suite consists of:
SAP Marketing Hub
The SAP Marketing Cloud is a cross-channel marketing tool and supports target group definition, campaigns, and acquisitions
SAP Sales Cloud
Identify time-consuming activities, respond more quickly to sales opportunities and strengthen customer relationships.
SAP Commerce Cloud
Companies get an overview of each individual customer. This allows you to target your customers with personalised offers.
SAP Service Cloud
Accelerate service processes and improve first-time fix rates. Use cross-channel service and support services.
Thought Leader Systems not only helps you to seamlessly connect all SAP Marketing Cloud components but also to create interfaces to other systems if required so that SAP Marketing Cloud can unfold its full potential. Many software applications can be easily linked to SAP like:
- CRM: Link the SAP Marketing Cloud to your own CRM system to get the best 360-degree view of every single customer.
- ERP: Through a connection to an ERP system, your company receives information on sales history, shipping orders, project orders & other areas.
- DMS: By linking SAP Marketing Cloud to a document management system (DMS), you have access to contracts, invoices, or orders.
- CMS: Integrate SAP Marketing Cloud into your website for effective lead generation and content personalization
Three ways to implement your SAP Marketing Cloud?
There are many ways to implement marketing automation software like the SAP Marketing Cloud - but only one is the best for your company. Let us find out how to implement and integrate the software into your existing tech stack. Our team at Thought Leader Systems is ready to advise on the optimization and implementation of software solutions such as the SAP Marketing Cloud. We are here to help your company create an overall picture of your technology, processes, and strategy. Together, we can reconfigure your technology stack and set up efficient processes that empower your customer relationships digitally.
We support you with the implementation of your new SAP Marketing Cloud as a stand-alone solution, as well as a part of the SAP Customer Experience Suite SAP C/4 HANA or as an embedded system within your complex IT landscape.
Szenario 1: Stand-alone-solution
In general, the SAP Marketing Cloud can be introduced as a stand-alone solution. However, the marketing automation software unfolds its full potential with interfaces to other systems - especially with your CRM system.
Szenario 2: Part of the SAP Customer Experience Suite SAP C/4 HANA
We support you in using the SAP Marketing Cloud efficiently and smoothly as part of the SAP Customer Experience Suite SAP C/4 HANA.
Szenario 3: Within a complex IT landscape
We help you to embed your SAP Marketing Cloud into the complex IT landscape of your company. We analyze your entire tech stack in marketing, sales, and service. We analyze and optimize your customer-related business processes and data models end-to-end. Finally, we carefully integrate SAP Marketing Cloud into your running software environment and help you create a future-proof tech stack.
SAP Marketing Cloud – Training and Empowerment
Thought Leader Systems offers beginners and advanced SAP Marketing Cloud users the chance to immerse themselves in all the possibilities of the system. In our training sessions, which are individually tailored to your needs, participants learn not only how various technical features work, but also how the individual components are technically configured and how they can be used in practice. Our experts make the training very practice-oriented.
Target group: SAP users, marketing managers, marketing operations staff, and anyone involved in planning and implementing marketing campaigns and lead management processes in SAP Marketing Cloud.
Advantages:
- Participants learn about the functions of the SAP Marketing Cloud
- Examples from practice show the direct benefit of the various features
- Best practice examples display the full potential of the SAP Marketing Cloud
- Employees gain confidence in using the functions
- Training is extremely practical and results-oriented
- The SAP Marketing Cloud can be used much more effectively
Successful marketing campaigns with the SAP Marketing Cloud
Thought Leader Systems helps you put your target groups at the center of your marketing activities with the help of the SAP Marketing Cloud. Our experts always adapt individually to your business model, market, goals, and target groups. We'll give you a hand - whether it's classic marketing or press work or the creation of cutting-edge concepts such as the development of company brand ambassadors (so-called Brand Faces). Rely on us as your partner for holistic business support in the online world - with content management, inbound marketing, social media management, and the development of brand communities. Among other things, we help you:
- improve the effectiveness of your customer communications
- automate your marketing campaigns
- generate more leads and develop them into loyal customers
- segment your customers to target them with personalized and individualized ads and content
- create customized content for diverse target groups and buyer personas
- establish efficient lead scoring and lead qualification
- invest in an efficient marketing system and automated marketing campaigns
Get a Free Consultation
Do you have questions about the SAP Marketing Cloud? Contact our SAP Marketing Cloud experts.
Our convenient SAP Marketing Cloud operations support for your day-to-day business
The implementation of the SAP Marketing Cloud is certainly only one milestone on your path to success. Every brand, every company, and every institution encounters a wide variety of challenges over time. That's where a flexible and reliable agency partner is needed who adapts to your changing tasks in marketing, sales, management, and communication quickly and in a performance-oriented manner.
As a service agency, Thought Leader Systems can meet your individual challenges. Our support is always geared to your personal needs.
Your long-term agency partner
Thought Leader Systems works as a permanent service partner for "running the business" - for all your growth issues.
We build a trusting collaboration in a long-term and ongoing relationship - so we know your business inside out.
We want to understand your brand, your teams, processes, your goals, and aspirations. This enables us to work quickly and proactively, to act efficiently, and to implement professional measures for more growth and customer-centricity in your business.
Flexible support for your marketing and sales projects
Team capacities in marketing, sales, or communication are usually only geared towards ongoing business.
That's why we support your teams as an external partner to cover peaks in your business and to successfully manage new projects (e.g. campaigns, events) or change projects. Make the most of additional staff capacities with our project management specialists.
Your professional partner on site
Thought Leader Systems also works on-site with clients' teams. When it matters, we will provide your interim management (e.g. for projects or cases of illness).
When our specialists are integrated on-site with you, we usually achieve an even higher joint impact, motivation, and performance of the entire team - through more efficient coordination and faster reaction times.
Together with your team, we are responsible "on-site" for the success of large projects and milestones and support with manpower and know-how.
SAP Marketing Cloud Health Check and Optimization
Tool enhancements, staffing, process changes, and the continuous influx of data can all impact the performance of your IT landscape. The SAP Marketing Cloud Health Check from Thought Leader Systems provides you with a comprehensive profitability check of your marketing automation process. We take a close look at whether the technical integration of SAP still offers potential for optimization or whether the connection to your systems is working smoothly or the lead management process is running correctly.
In doing so, we check much more than just your system. We also talk to the key users from marketing and sales: How well is the tool accepted? Where is further potential for improvement? Which unused functionalities would perhaps still be advantageous? You benefit from our many years of experience with SAP. Because we know what is possible.
The SAP Health Check enables you to make immediate improvements to your performance and shows immediate potential for improvement. Together, we create a "roadmap" for a functional and powerful marketing automation solution that enables your company to reach new heights of performance with customers.
Would you like an overview of your performance and the optimization possibilities of your campaigns, tools, and processes? Contact our experts. We will be happy to help you.