Thought Leader Systems is your one-stop shop for Tealium AudienceStream, whether it's consulting, integrating the customer cata platform into your tech stack, connecting the relevant systems or training your staff.
How to achieve success with Tealium AudienceStream
What is Tealium AudienceStream?
With the Tealium AudienceStream Customer Data Platform, it'S possible to drive unified marketing initiatives in real-time and achieve more profitable customer interactions across all digital touchpoints. Tealium AudienceStream transforms your customer data collected across diverse channels into deep insights stored in a dynamic, real-time customer profile. Enrich these profiles with new information and generate new interactions to ensure an optimal and exceptional customer journey.
Tealium AudienceStream – What exactly do you need the CDP for?
With the Tealium AudienceStream customer data platform, you can put into practice a promising, relatively new marketing concept that is currently rapidly gaining momentum. Tealium AudienceStream CDP is a persistent and unified customer database that can be accessed by other systems. It enables your company to unify all enterprise-wide customer information across all channels - whether it is your own or external, from the CRM or BI system, collected on- or offline. In this way, you can finally break down prevailing data silos and unite the information into one big whole.
The Tealium AudienceStream Customer Data Platform does not usually replace your existing tools and platforms, but rather functions as a kind of middleware between all the silos in your organization. This is the only reason why data stored in the CDP can be used by other systems to analyze and manage customer interactions.
So what many technologies have long promised could finally come true with a CDP like Tealium AudienceStream: You get a complete 360-degree view of your customers and can provide each of them with a personalized customer experience across all devices and channels.
Tealium AudienceStream - Rely on our expert advice
Thought Leader Systems supports you in all aspects of the Tealium AudienceStream CDP. Together, we open up completely new possibilities for an exceptional customer journey with the customer data platform and in this way continuously increase the success of your company. In the process, we ensure end-to-end digitization of sales, marketing and service. To achieve this, we help you, for example, with
- the development of a mature CDP concept
- the selection of a customer data platform for you, e.g. Tealium AudienceStream
- the implementation of the CDP into your tech stack and smoothly connecting it to your existing systems
- continuous alignment and optimization of existing customer management processes
- gaining better insights into your target audience
- obtaining more accurate data for better personalization
- Analytics and measurement to improve data-driven decisions
- the training of your employees
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Request free consultation now!What does the Tealium AudienceStream offer?
Merging your data
Tealium AudienceStream gives you comprehensive insights into customer behavior. Use the ability to connect unknown and known profiles of sessions, devices, and offline channels such as call centers or points of sale.
Profile enrichment
Define new profile attributes with AudienceStream, such as content affinity, lead scoring, and total revenue value, to tailor your marketing metrics to your exact business.
Comprehensive customer profiles
Tealium AudienceStream features patented visitor stitching technology that creates highly accurate customer profiles. Use these profiles to gain sound insight into customer value.
Privacy
Handle your customers' personal information with confidence. Tealium gives you the tools and the infrastructure. So you can play it safe when it comes to data protection.
Actions in real time
The AudienceStream ecosystem offers comprehensive integrations with leading email, marketing automation, online advertising, social media, and CRM platforms. This allows you to execute actions in real time with the marketing technologies you already have in place.
Target group management
In AudienceStream, you can create audiences and perform unique segmentation across your entire technology environment.
Identity Resolution
As soon as a user interacts with your brand, a new profile is created. When IDs match between profiles, Tealium's patented Visitor Stitching automatically stitches them together and rebuilds them in real-time to provide a complete view of that customer's brand interaction across all devices and locations.
Tealium AudienceStream - Implementation and integration
Thought Leader Systems has in-depth experience in integrating Tealium AudienceStream and implementing complex CDP projects. Our experienced experts can help you select the right customer data platform and the functionalities that are important to you, as well as implement the CDP and integrate it into your existing IT landscape.
Changing systems is a major challenge for many companies. However, the introduction of a modern CDP platform makes life a lot easier for you: most systems, and even individual missing functions, can be integrated as required. Tealium AudienceStream offers you enormous flexibility in this respect. With Tealium AudienceStream, you benefit from the numerous preconfigured, ready-to-use connectors of the customer data platform. This way you can also create your own integrations in most programming languages using webhooks, APIs, SDKs and custom connectors.
Solutions that can be connected to a CDP include, for example, web analytics, marketing automation, CRM systems, ERP systems, web store or the service database.
- Connecting the system landscape: In the first step, we work with you to define the systems that have to be connected and draw up plans for synchronization: What information do you want to synchronize and at what frequency? If necessary, we transform data, make entries or ensure that certain actions are triggered in day-to-day business. You don't have to integrate the desired systems and functions all at once. In fact, a step-by-step approach is advisable. This makes change management in the company more successful and increases the benefits of Tealium AudienceStream.
- Data consolidation: In order for Tealium AudienceStream to function as desired, it is important to cleanse and consolidate the data. Only then you will have a so-called "golden record". You can then enrich this with transaction and interaction data. To do this, you can integrate the services of data service providers into the CDP and the processes. All cleaned and enriched customer data can then, if necessary, be imported back from the CDP into the various source systems (bidirectional synchronization).
- Process automation: If the data is available consistently and the systems are cleanly integrated in Tealium AudienceStream, sales-relevant processes can be automated and intelligently controlled across systems. The complex decision logics in these processes use technologies such as machine learning and predictive analytics. In this way, Tealium AudienceStream can optimally support the work in marketing and sales.
Tealium AudienceStream – CDP-Training and Empowerment
Thought Leader Systems offers beginners and advanced Tealium AudienceStream users the opportunity to take a deep dive into the functionalities of CDP. In our individually tailored training courses, participants learn about the functionality of various technical features, how to technically configure the individual components, and how they can be used in practice. Our training is always practice-oriented.
Target group:
Tealium AudienceStream users; sales, marketing and service managers; marketing, sales and service staff.
Benefits:
- Participants learn the functions of Tealium AudienceStream
- Real-world examples show the direct benefits of each feature
- Participants can use the full potential of Tealium AudienceStream
- Employees gain confidence in using CDP
- The training is always practical and results-oriented
- Tealium AudienceStream can be used much more effectively as a customer data platform
Successful with Tealium AudienceStream
To establish the Tealium AudienceStream CDP in your company, Thought Leader Systems always adapts to your individual business model, your specific company conditions, your goals, and target groups. However, we not only support you in all aspects of your customer data platform but also deliver comprehensive support upon request, regarding the digitalization and efficiency increase of marketing, sales, and service. Among other things, we help you:
- develop a modern, efficient concept for customer communication
- prepare your information so that you can exploit its full potential
- professionalize and automate your sales, marketing, and service strategy
- in segmenting your customers to address them in a personalized and individualized way
- generate more leads and develop them into loyal customers
- set up efficient lead scoring and better assess your contacts
- convince your employees of the benefits of CDP and introduce them to Tealium AudienceStream
Let us help you create lasting and sustainable customer relationships. Simply rely on our Tealium AudienceStream experience!
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Do you have questions about Tealium AudienceStream? Contact our Tealium AudienceStream experts.
Use our convenient Tealium AudienceStream operations support for your day-to-day business
The introduction of a customer data platform, such as Tealium AudienceStream, is one milestone among many. After all, every company is continuously confronted with a wide variety of growing tasks. Help comes from a flexible and reliable agency partner like Thought Leader Systems, who can quickly and flexibly adapt to your growing and changing sales, marketing, service, management and communications challenges. As a service agency, Thought Leader Systems can help you with your specific needs. Our support is always based on your personal needs.
Your long-term agency partner
Trust in our fast, uncomplicated and proactive work as well as our efficient and experienced actions. Because we want to bring your brand, your processes, your goals and wishes forward.
Flexible support for your marketing and sales projects
We also support your company as an external partner in order to cushion seasonal peaks in the current business and to be able to successfully manage newly added projects.
Your professional partner on site
Thought Leader Systems works directly at your site if desired. In this way, we usually achieve greater joint impact, motivation and performance in your projects.
Tealium AudienceStream Health-Check and Optimization
Expansions, staffing and process changes, and the constant influx of data can all impact Tealium AudienceStream's performance. Thought Leader Systems' Tealium AudienceStream Heath Check provides you with a comprehensive Customer Data Platform performance audit. We take a close look at whether the integration of your systems in Tealium AudienceStream offers even more potential and whether their connection works smoothly.
In doing so, we check much more than the CDP. We also talk to key users from sales, marketing and service: Are users taking advantage of the possibilities? Where is there potential for improvement in handling? Which functionalities would perhaps still be advantageous? Benefit from our Tealium AudienceStream experience. We know what is possible.
The Tealium AudienceStream Health Check enables you to make immediate improvements in your performance and shows you where hidden potential still lies dormant. This creates a "roadmap" for a feature-rich and powerful Customer Data Platform that will enable your organization to reach new heights in customer management.
Would you like an overview of your performance and the optimization possibilities of your tech stack? Contact our experts. We will be happy to help you.