User Experience
Answering this question is actually quite easy. UX, User experience is the answer to five simple questions: How, when, where, what and why someone uses a service/product.
So UX is everything that has an effect on the actions of a user/visitor.
Testing the user experience of a website/product/brand is usually a very expensive thing, but you can give the user a better "user experience" with the simplest change.
Our main goal is to solve your "end-user problems", because the success of your product/website/brand ultimately depends on the ability to communicate with customers through design. The UX process is divided into three parts: User Research, Consulting and UX testing.
Business requirements are often clearly declared, but the user requirements remain in the background and are ignored.
But remember one thing - the users decide about the success!
We analyse the needs and wishes of your users/customers and help them to find the optimum user value for your offer.
At the beginning of your user research personas are indispensable because they represent the prototype of a group of users. By observing real people, we derive fictitious persons who represent the majority of your future users. This derivation helps you to better understand your target group in your product development, so that you can fall back on the information about "need" and behaviour of your personas when finding solutions.
What does the development of a persona look like?
Important: The differentiation of personas does not happen via demography but via needs.
User stories are a powerful tool to see the product functionality from the user's point of view. But how do you write, when do we write and how detailed do you write the story? We show you how, when and how detailed.
But first of all we have to think about the right personas to write the right stories. There is no way around here!
How do we proceed when we have created the personas?
Let us ask you the following: Are there websites that you used to like very much, but no longer, or from one day to the next? Surely you have noticed that the dissatisfaction with this website has grown and at some point resulted in averting? Exactly here we need the UX monitor. This is a question form which helps you to evaluate the dissatisfaction of your users and to act fast enough to be able to prevent the result of the prevention.
Optimization of the information architecture also called Card sorting.
Card sorting ensures that the navigation of a website /product/ application is user-friendly and can be optimally understood by the target group.
There are two ways to perform card sorting: Online with a tool, or offline with cards.
Card sorting is especially useful during the conception phase, i.e. when you are not 100% sure about the navigation concept. Thus, the information architecture can be optimally adapted to the needs of the user with little effort.
The final result of card sorting is the sitemap. The sitemap/structure view contains the names, the categories and the dependencies by the umbrella term from the user's point of view. Each of your contents has found its point through card sorting, where it should be from the user's point of view.
Know exactly how your website compares to your competitors:
What are your competitive advantages? What are your weaknesses? Identify areas where you exceed your expectations and areas that need improvement.
Gain important insights into competitor product strategies. Get metrics on how users perceive your website/brand/product and take advantage of it.
What are the product goals that will increase sales for the next release? Gain insight into the competition and establish your design. With data drive insights you will have the opportunity to develop a product that is more innovative and therefore superior to the competition.
What use is it to you to be in the top 5 in the most common search engines? This is a significant advantage compared to other shops; that's true! But what if you still have to ask yourself the question:" Why don't my sales increase significantly, even if I am shown to the searcher immediately?
Many factors can lead to this:
Of course, creative ideas are required, but in practice it should meet the expectations of the user.
The way to order in our example should be kept simple and lead straight to the goal. Complex ordering processes are out of place!
But let's put it this way: There is no such thing as the perfect way.
There is only the possibility to constantly increase the efficiency of the website by continuous conversion optimization!
The Usability test is the ultimate method to find problems and the associated improvement potential. What do we find out with our tests?
Testing usability is the most common way for a designer to test his design. The basis here is to test his design, brand or/and product in reaction with the user. Does the brand, design and/or product achieve the desired reaction with the user? If it does not achieve the desired success, there are two things to test for: Whether it serves the desired purpose or not, and what you need to change to achieve the desired effect anyway.
But designers only test the design, not the user!
Every design is constantly evolving. A designer conducts a usability test at every stage of the design process.
About TLS
Contact
Newsletter
