Artificial intelligence (AI) and machine learning (ML) are currently leading a revolutionary shift. They are now an integral part of B2B marketing for many companies and will inevitably be used in the future to acquire leads, automate sales and marketing workflows, or share personalized content.
Most companies rely on CRM tools in B2B marketing to obtain and manage information about their potential customers, such as age, gender, demographics, and behaviors. However, artificial intelligence and machine learning are currently drastically changing and rapidly evolving B2B lead generation.
AI improves lead generation in your B2B marketing
High-quality leads are indispensable for the success of your B2B marketing. A high number of interested leads in your system, lead to more opportunities you obtain to close a deal.
In addition to lead generation, another important component of marketing is their scoring. With this parameter, you designate how many of the leads produced in a month will lead to a deal. The combination of better-quality lead sources and optimized scoring, lead to a more effective automated sales process.
This is where AI and ML come into play. Using AI in lead scoring measures allows your company to perform predictive behavioral analytics quickly and easily on various leads.
As a result, you will solve myriad problems that arise from the large amount of customer information you have and how you manage it. This is because with the help of ML and AI, you can identify various patterns and trends. As a result, you can focus on the day-to-day business instead of performing tedious analyses for each lead you acquire.
By using Artificial Intelligence and Machine Learning, you will become specialists in B2B marketing and will be able to understand the buying process of your customers. It becomes possible for you to offer high-quality content at every stage of the customer journey.
AI and machine learning accelerate the decision-making process
That's why automation in B2B marketing and B2B sales is currently a top priority for companies. Because with AI and ML, you can ensure not only the delivery and validation of qualified leads in the corporate database, but also the complete automation of your email marketing.
Gain a better and deeper understanding of buyer behavior by applying machine learning to accelerate a prospect's decision-making process.
AI and machine learning are also now performing well in so-called social listening. They help you understand trends and keywords used by social networking platforms at breakneck speed.
Many companies have now even started developing tools that can recognize speech patterns. These tools are designed to help employees on the phone understand what efforts are needed to successfully close a sale.
B2B marketing: AI and machine learning are slowly gaining ground
In many companies, artificial intelligence and machine learning are unfortunately slow to gain a foothold. Don't miss out on this development and make sure your competitor doesn't get ahead of the game.
If you want to know how AI and machine learning can also support your B2B marketing and catapult you into a modern future – contact one of our experts at Thought Leader Systems - we'll be happy to advise you.
