Thought Leader Systems has been an official Salesforce partner for many years and is your one-stop-shop for consulting, system integration, training your staff, creating marketing campaigns, business support, or optimizing your systems.
How to achieve success with Salesforce Marketing Cloud
What is the Salesforce Marketing Cloud?
The Salesforce Marketing Cloud is a platform for digital marketing - whether for email campaigns, mobile marketing, social media marketing, online advertising, or marketing automation. It enables the creation and management of customer journeys with personalized content delivered across multiple channels. This allows you to send the right message at the right moment in all stages of the customer relationship, guiding prospects and customers through a 1:1 customer journey.
With years of experience in marketing automation, Thought Leader Systems can help you use the Salesforce Marketing Cloud to create personalized experiences for your customers and engage them through any channel.
Salesforce Marketing Cloud: Trust in our expert advice
Thought Leader Systems supports you not only with the implementation of the Salesforce Marketing Cloud but with your entire digital change processes in marketing, sales, and customer service. Together, we can unlock your full market potential and continuously increase the success of your business. To achieve this, we can help you to
- select the software solution that is most suitable for your business, such as Salesforce Marketing Cloud
- select the software package that ideally meets your purposes.
- combine Salesforce Marketing Cloud with other tools of your tech stack (CMS, CRM, ERP, E-Commerce) to realize the full potential of the solution.
- define key performance indicators (KPIs) and create your roadmap to success.
Contact Your Expert
Free Consultation
Do you have questions about Salesforce Marketing Cloud? Contact our Salesforce Marketing Cloud experts.
Request a free consultation now!Getting your Salesforce Marketing Cloud implementation right
Thought Leader Systems has years of experience in marketing automation and is an official Salesforce partner. Our experts can help you select the right software package and its functionalities, as well as implement the solution and integrate it into your existing IT landscape.
Salesforce Marketing Cloud - Your advantages at a glance
- Journey Builder: Create personalized customer journeys that include all channels.
- Audience Studio: Segment target groups with Salesforce Marketing Cloud and address them individually.
- E-Mail-Studio: Provide customers with news and customized content.
- Advertising Studio: Present only relevant content to your customers - based on their profile.
- Mobile Studio: Create and automate personalized interactions for mobile devices.
- Social Studio: Listen to your customers on social media and post with Salesforce Marketing Cloud.
Get the best out of Salesforce Marketing Cloud with a perfectly integrated system
Salesforce and many Salesforce partners also pursue a "full-stack" philosophy with the Salesforce Marketing Cloud, i.e. customers should ideally have all software components (marketing, sales, service, e-commerce) from one source. In some cases, this can be an advantage, but it usually depends on the goals, the existing software landscape, and the business model of your company. Thought Leader Systems helps them to create interfaces to other systems so that the Salesforce Marketing Cloud can unfold its full potential. For example, synchronizing leads and lead activity between Salesforce and other business systems help reduce excessive data management. Workflows are thus accelerated. Many software applications can be easily linked to Salesforce Marketing Cloud like:
CRM: Link Salesforce Marketing Cloud to your own CRM system to get the best 360-degree view of every single customer.
ERP: Through a connection to an ERP system, your company receives information on sales history, shipping orders, project orders & other areas.
CMS: Integrate Salesforce into your website for effective lead generation and content personalization.
DMS: By linking Salesforce Marketing Cloud to a document management system (DMS), you have access to contracts, invoices, or orders.
E-Mail: With a link to your e-mail program, you can create tailor-made e-mails for the needs of your respective customers.
Three ways to implement your Salesforce Marketing Cloud
There are many ways to implement marketing automation software like the Salesforce Marketing Cloud - but only one is the best for your company. Let us find out how to implement and integrate the software into your existing tech stack. Our team at Thought Leader Systems is ready to give you advise on the optimization and implementation of software solutions such as Salesforce Marketing Cloud. We are here to help your company create the overall picture of your technology, processes, and strategy. Together, we can reconfigure your technology stack and set up efficient processes that empower your customer relationships digitally.
We support you with the implementation of your new Salesforce Marketing Cloud as a stand-alone solution, as a part of your complete Salesforce platform, or as an embedded system within your complex IT landscape.
Szenario 1: Stand-alone solution
In general, the Salesforce Marketing Cloud can be introduced as a stand-alone solution. However, the marketing automation software unfolds its full potential with interfaces to other systems - especially with your CRM system.
Szenario 2: Part of the HubSpot platform
We support you in using Salesforce efficiently and smoothly as part of the Salesforce Marketing Cloud Platform.
Szenario 3: Within a complex IT landscape
We help you to embed your Salesforce Marketing Cloud into the complex IT landscape of your company. We analyze your entire tech stack in marketing, sales, and service. We analyze and optimize your customer-related business processes and data models end-to-end. Finally, we carefully integrate Salesforce into your running software environment and help you create a future-proof tech stack.
Salesforce Marketing Cloud – Training and Empowerment
Thought Leader Systems offers beginners and advanced Salesforce users the chance to immerse themselves in all the possibilities of the system. In our training sessions, which are individually tailored to your needs, participants learn not only how various technical features work, but also how the individual components are technically configured and how they can be used in practice. Our experts make the training very practice-oriented.
Target group: Salesforce users, marketing managers, marketing operations staff, and anyone involved in the planning and implementation of marketing campaigns and lead management processes in Salesforce Marketing Cloud.
Advantages:
- Participants learn about the functions of the Salesforce Marketing Cloud
- Examples from practice show the direct benefit of the various features
- Employees gain confidence in using the functions
- Training is extremely practical and results-oriented
- The Salesforce Marketing Cloud can be used much more effectively
Successful marketing campaigns with Salesforce Marketing Cloud
Thought Leader Systems supports you in putting your target groups at the center of your marketing activities with the help of Salesforce. Our experts always adapt individually to your business model, your market, your goals, and target groups. We will give you a hand - whether it's classic marketing or press work or the creation of state-of-the-art concepts such as the development of company-owned brand ambassadors (so-called Brand Faces). Rely on our holistic support in the online world - in content management, inbound marketing, social media management, and the development of brand communities. Among other things, we help you:
- improve the effectiveness of your customer communications
- automate your marketing campaigns
- generate more leads and develop them into loyal customers
- segment your customers to target them with personalized and individualized ads and content
- create customized content for diverse target groups and buyer personas
- establish efficient lead scoring and lead qualification
- invest in an efficient marketing system and automated marketing campaigns
Let us help you create lasting and sustainable customer relationships. Simply rely on our many years of Salesforce experience.
Get a Free Consultation
Do you have any questions about the Salesforce Marketing Cloud? Contact our Salesforce Marketing Cloud experts.
Our convenient Salesforce Operations Support for your Daily Business
Adopting Salesforce Marketing Cloud is surely just one milestone on your road to success. Every brand, every company, and every institution encounters a wide variety of challenges over time. That's where a flexible and reliable agency partner who adapts to your changing tasks in marketing, sales, management and communication quickly and in a performance-oriented manner comes in handy.
As a service agency, Thought Leader Systems can meet your individual challenges. Our support is always geared to your personal needs.
Your long-term agency partner
Thought Leader Systems works as a permanent service partner for "running the business" - for all your growth issues.
We build a trusting collaboration in a long-term and ongoing relationship - so we know your business inside out.
We want to understand your brand, your teams, processes, your goals, and aspirations. This enables us to work quickly and proactively, to act efficiently, and to implement professional measures for more growth and customer-centricity in your business.
Flexible support for your marketing and sales projects
Team capacities in marketing, sales, or communication are usually only geared towards ongoing business.
That's why we support your teams as an external partner to cushion seasonal peaks in annual business and to successfully manage newly added major projects (e.g. campaigns, events) or change projects. With additional staff capacities and with our project management specialists.
Your professional partner on site
Thought Leader Systems also works on-site with clients' teams. When it matters, we will provide your interim management (e.g. for projects or cases of illness).
When our specialists are integrated on-site with you, we usually achieve an even higher joint impact, motivation, and performance of the entire team - through more efficient coordination and faster reaction times.
Together with your team, we are responsible "on-site" for the success of large projects and milestones and support with manpower and know-how.
Salesforce Marketing Cloud Health Check and Optimization
Tool enhancements, staffing, and process changes, and the continuous influx of data can all impact the performance of your IT landscape. The Salesforce Health Check from Thought Leader Systems provides you with a comprehensive profitability check of your marketing automation process. We take a close look at whether the technical integration of Salesforce still offers potential for optimization or whether the connection to your systems is working smoothly or the lead management process is running correctly.
In doing so, we check much more than just your system. We also talk to the key users from marketing and sales: How well is the tool accepted? Where is further potential for improvement? Which unused functionalities would perhaps still be advantageous? You benefit from our many years of experience with Salesforce. Because we know what is possible.
The Salesforce Health Check enables you to make immediate improvements to your performance. Together, we create a "roadmap" for a functional and powerful marketing automation solution that enables your company to reach new heights of performance with customers.
Would you like an overview of your performance and the optimization possibilities of your campaigns, tools, and processes? Contact our experts. We will be happy to help you.